Google+ Business Pages has been launched for a few months now but lately more than ever it seems like one of the best social media options for small businesses. Search, Plus Your World is a new search result system helping users find the most relevant information. It is based on three things: personal search results which look at your ‘Circles’ and browsing history, social media of people that share relevant interest and people and business pages.
If you get your business content onto Google+ it is more likely to be visible by people using Google as a search engine. Even if your website is not the first to pop up in results, having your business page in a ‘Circle’ or ‘+1-ed’ by consumers will have it appear more often than not. Google calls this Direct Connect; it is supposed to help people find a business’s page. Google wants the information to be found. Google+ is proven to impact search results. What an easy FREE way to make your business’s SEO soar.
A person’s circle of friends is highly influential when searching on Google. Meaning that when I search for a certain restaurant, relevant restaurants that my friends have added to their circle pop up. I necessarily did not have to be in that restaurants circle, but Google knows that what my friends like, I would enjoy as well. What my friends like is more influential in Google’s search engine results than companies that have domain authority. This is thanks to Search, Plus Your World. Google+ is taking off and as more friends are brought into the process, a wider audience will see your content on a Google search.
When you start typing into the search engine box, Google starts automatically filtering in the most relevant results. With Search, Plus Your World, as soon as I start typing in “hair salon” Google+ pages start appearing with hair salons my friends have checked into or have in their circles. I can just click on them and it will bring me right to the page; no sifting through a long list of everything related to hair salons on the Internet. Google is prioritizing Google+ data, so having a Google+ account can only be beneficial to your company. This may be because they are trying to promote their social media platform, but who cares! Reap the benefits for your business and create yours today. Google has simple steps to help guide you start your business page and before you know it, you’ll have circles and circles of followers!