Search, Plus Your World: SEO made easier

Google+ Business Pages has been launched for a few months now but lately more than ever it seems like one of the best social    media options for small businesses. Search, Plus Your World is a new search result system helping users find the most relevant information. It is based on three things: personal search results which look at your ‘Circles’ and browsing history, social media of people that share relevant interest and people and business pages.

If you get your business content onto Google+ it is more likely to be visible by people using Google as a search engine. Even if your website is not the first to pop up in results, having your business page in a ‘Circle’ or ‘+1-ed’ by consumers will have it appear more often than not.  Google calls this Direct Connect; it is supposed to help people find a business’s page. Google wants the information to be found. Google+ is proven to impact search results. What an easy FREE way to make your business’s SEO soar.

A person’s circle of friends is highly influential when searching on Google. Meaning that when I search for a certain restaurant, relevant restaurants that my friends have added to their circle pop up. I necessarily did not have to be in that restaurants circle, but Google knows that what my friends like, I would enjoy as well. What my friends like is more influential in Google’s search engine results than companies that have domain authority. This is thanks to Search, Plus Your World. Google+ is taking off and as more friends are brought into the process, a wider audience will see your content on a Google search.

When you start typing into the search engine box, Google starts automatically filtering in the most relevant results. With Search, Plus Your World, as soon as I start typing in “hair salon” Google+ pages start appearing with hair salons my friends have checked into or have in their circles. I can just click on them and it will bring me right to the page; no sifting through a long list of everything related to hair salons on the Internet. Google is prioritizing Google+ data, so having a Google+ account can only be beneficial to your company. This may be because they are trying to promote their social media platform, but who cares! Reap the benefits for your business and create yours today. Google has simple steps to help guide you start your business page and before you know it, you’ll have circles and circles of followers!

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Facebook Timeline: Business Pages New Best Friend

I’m sure we have all noticed the new changes Facebook has thrown our way. They are calling this change timeline, and all users have been automatically switched. But, Business pages have stayed the same. Come March 30th every Business page will be in Timeline format. Don’t be nervous; Timeline is probably one of the best things to happen to social media for your company. There are numerous benefits and features that will have you changing your business’s Facebook to Timeline as soon as you are done reading.

The first thing you see when you open Timeline is a 851 x 315 pixel ‘Cover’ photo. This is a great opportunity to show what your company is all about. Make this picture count; use creative logos, emblems, product photos, event poster, etc. Some Facebook don’ts for a cover photo include mentioning price, sales and telling people to ‘Like’ your page.

Another great new tab is ‘About’. This is comparable to the ‘Info’ tab on classic Facebook. What’s better with the ‘About’ tab is that it is located front and center, the old ‘Info’ tab was hidden on the side. Keep it short and sweet here. Timeline focuses on displaying and organizing the history of your business so there is no need to type out the autobiography in ‘About’. With Timeline you can easily add ‘Milestones’ like when your business first opened to product launches instead of listing those details in your info.

The first things people see on your Facebook are very important, Timeline understands that. You can now ‘Pin’ a post. A pinned post will stay at the top of your page for 7 days or until you unpin it. This is great for special promotions or events that might me coming up. If something is not that important but you would like to highlight it you have the option to ‘Star’ it. By starring a post, picture or event you enlarge it and make it stand out amongst other things on your timeline.

If you add your local business address to Timeline you can finally claim your Facebook Place. People can say they are at your storefront or talk about the cool new product they got from you and tag your business. With classic Facebook, people clicked this ‘Tag’ of your business and it brought them to a blank check-in page. With Timeline, the tag will go to your actual Facebook page (This feature can be disabled if people are not so nice when talking about your business). “Look who’s talking” is a new feature which tells you who is talking about your business. Next to this feature is a tab called “Reach” which tells you how many people the conversation about your business is reaching. These new tabs are located right on your new Admin Panel which keeps everything nice and organized for your business page.

Private messaging is now enabled. Fans can ask about products, special offers, and this will also help keep customer service issues private instead of having them all over your Wall where other customers can see. Although you cannot initiate messages with customers, you can respond to them when they send one first.

The best new feature by far is what they are calling ‘Offers.’ In essence this is an online coupon or promotion amped up and more user friendly. Your business can create an ‘Offer’ for FREE and share it on your Timeline. Fans will be able to see this and then they can ‘Claim’ the offer. After they do this, an email will be sent to them instantly. Some businesses have it set up where the customer just has to show the email in order for them to get the offer. People are able to see what their friends are claiming and will be able to ‘Claim’ those offers as well even though they might not be your fan on Facebook.