Instagram vs. Facebook Camera

There has been a lot of fuss about Facebook’s newest application, Facebook Camera. Facebook Camera lets you rapidly pick one or more photos, apply filters, tag friends and locations, add a description and then post. It has fourteen different camera filters and is coincidentally very similar to what the application known as Instagram does. What is even stranger, Facebook recently acquired Instagram for one billion dollars.
Instagram has no revenue, but what it does have is 30 million users. That wasn’t the only upside to buying Instagram. Facebook so quickly spent one billion dollars because of user data. Instagram is far more targeted than Facebook. Facebook certainly knows how to target ads to its audience’s interests, but as we all know by now, Facebook users post any number of boring, self-interested or otherwise forgettable updates. Instagram photos are simpler and frequently brilliant, especially for brands. You can find out more of a user’s interest on Instagram. A food lover takes photos of dining out and fancy dishes, a skier takes pictures of the slopes and the resort. Facebook can optimize this data and create advertisements with even more of a focus.
Another factor is that Facebook has had difficulty finding a way to keep up with mobile technology. Instagram really knows mobile. They do not have a website; it is just an application where you can follow people and see others photos by scrolling on there page. When you upload a photo, you can choose to share it via Facebook, Twitter, or Tumblr as well. Instagram looks nice and simple and has an easy interface. The Facebook mobile app can really learn from this.
The beauty of Instagram, and Facebook Camera, is that people love photos. People go on Facebook to look at photos of friends, family, and things that interest them. Half of Facebook users comment on photos at least twice a week.

As a business, how does this affect you? Both applications will display photos on your Facebook Business Page. They might seem like competing apps, but except for minor differences in editing tools, they are essentially the same. It is up to you to choose how you want to interact with your fans. So choose one and use it! Photos get attention.

Harley Has What Women Want

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Since the 1920’s Harley-Davidson, America’s extremely macho motorcycle brand, has realized that focusing on women delivers the best to everyone.

There is a disconnect between how marketers view women and women’s perceptions of themselves. Most women feel advertisers don’t understand them and this has something to do with the fact that creative departments within companies are dominated by men. It is so easy to put women’s ‘needs’ data through a male filter and get it wrong. One of Harley’s communications managers is female, Amanda Lee.

Looking at what women want, you will see they are demanding more out of brands. They want companies to reach out to them, keep in touch, and come up with a tailored marketing campaign towards them. A brilliant way of incorporating these needs is in an informative website. Harley has a website dedicated to women.  Thousands of women are interested in riding but do not know where to start; the internet is where they are going to look for further information. Harley’s website does not disappoint; it is educational and inspirational for all types of women.

Social Media is a productive way to reach out to women; fifty-two percent of women “friend” a brand they like on ImageFacebook. Harley-Davidson is using social media to promote realistic female riders in its communications. You see a lot of real women in Harley’s marketing — and it comes off authentic. These women are not just the stereotypical ‘biker chick;’ a butch woman or a supermodel. The company is building awareness of its women riders, and women are responding positively.

 

Women have control of their own finances and have more spending influence than men. Before expert marketers even realized focusing advertising on women was an impressive idea, Harley knew they had to gear marketing efforts towards women because they are such a profitable segment. If you meet the needs of these women, you will exceed those of men. All in all, Harley-Davidson does it right!