Consumers are becoming more and more reliant on their smartphones; just thinking about a day without mine frightens me! This information presents a great opportunity for health care professionals to develop inventive strategies to reach and engage with consumers when they are on the go — from disease management to remote health monitoring, and beyond.
The mobile health movement (also known as ‘mHealth’) has fully emerged. There are a number of mobile health apps out there, but they are low quality. These apps are typically “unsponsored,” meaning there is no professional medical company running them. “Sponsored” apps are what patients want. Sponsored apps are supported by insurance companies, healthcare providers and other medical institutions, which ultimately result in higher patient adoption and engagement of an app.
Are you a healthcare provider and do not know where to start? Happtique is the first mobile application store, think of it as comparable to the ITunes store, developed by healthcare professionals for healthcare professionals. Happtique offers healthcare enterprises — like hospitals, continuing care facilities, and physician practices — the ability to create individually branded and secure apps that support patient mobile technology use.
The rising need of healthcare is matched by rising costs; both are only expected to increase. Providentially, mobile technology and innovation are positioned to take healthcare in a more resourceful direction. Surrendering to mHealth is your only option as patients are becoming more proactive. It will guide your on-the-go patients on a path to safer health practices and self-care. With one-fifth of Americans owning smartphones, instant access to healthcare is an important trend in 2013.
The world of healthcare is changing fast. Providers that are in the forefront of change will benefit greatliy, as will their patients.