Sixty two percent of consumers described online advertisements as “annoying”, while almost half said they were “invasive” (45%) and “distracting” (44%). Just a small group said online ads were “eye catching” (13 %), “clever” (12 %) or “persuasive” (8 %). One can’t help wonder, though, if all ads were created and designed well, would many of those people who found them invasive switch sides to finding them clever or persuasive? As with any advertising, if you are sending the right message to the correct audience, they will be interested.
While consumers primarily use online search for finding information, there’s still nothing like traditional advertising for creating awareness among your target market. Used cohesively, traditional and digital advertising provides you the opportunity to engage customers directly and effectively. Brands that successfully integrate both traditional and web advertising will ultimately achieve a greater return on their objective.
Today’s marketing landscape is multidimensional and one best traversed by employing a well-developed blend of both digital and traditional messaging.
The key is making it simple — simple, simple, simple … and easy for your consumers to follow and interact with you using social media. Here are seven tips to get started:
1. Blast an e-mail or e-newsletter using your consumer database. Make it easy for them to click and ‘Like’ you on Facebook, etc.
2. Use social media buttons and plug-ins on your website and blog.
3. Include social media links on your business cards.
4. Include social media links in your e-mail signature.
5. Include social media info on invoices and receipts.
6. Since radio spots are easy to update on a moment’s notice, update your social media CTA’s frequently so listeners are encouraged to join your different networks.
7. Add a ‘Like,’ +1, or Share button on your website’s content to enable and encourage your visitors to distribute your content with their friends.
Encourage consumers to act on your social media call to action (CTA) by inciting them; have exclusive offers or information for people who follow you in Twitter or ‘Like’ you on Facebook. Make it beneficial for consumers to follow and interact.
What if I told you that more than half of Americans still turn to television for current events? Are you shaking your head is disagreement? Most THINK internet is where people get their news. Here are the facts: 55% turn to TV and only 21% turn to the Internet. For now, TV reigns supreme in the news world, for all age groups. So what does this mean for marketers?
Let’s start by how the world experiences TV, because it has fundamentally changed. We no longer watch TV as a silent partaker, rather as an active contributor. When people watch something on TV, they like sharing the experience; 32 million people in the U.S. last year tweeted about TV programming. Marketers are realizing they can join together in this new consumer behavior. The idea is not to compete with social media, but to use it so that televised shows, events, and advertising campaigns win more audience, and audience participation, with social media. The reason some commercials go viral: Companies are connecting with viewers on multiple platforms.
More and more TV ads include a call-to-action to social media or a hash tag to start conversations and seek consumer involvement — extending the story beyond the thirty-second spot. With that said, TV advertising is not dead; it is evolving into a stronger, more efficient marketing tool.
It seems I am professing my love for television advertising. It all starts with that thirty-second spot; BUT not as the sole medium for all of your advertising. I have a love for all advertising- traditional, mobile, radio, etc. I am just saying TV advertising is not going anywhere anytime soon.