‘Tis the Season to be Mobile Shopping

Retailers be warned; there are consequences you will face if you don’t offer customers a mobile app to use. This isn’t surprising, as smartphone users have already said that a bad mobile experience makes them less likely to engage with a company.

Fifty-seven percent of consumers plan to make a purchase via mobile this holiday season.  Mobile visitors convert to purchases twice as much as desktop web visitors.  Just another reminder that consumers are looking toward mobile for shopping, and if you create an easy and fun experience for them via smartphones and tablets, it can mean a big lift in purchases and revenue.

If you are not convinced that moving mobile is the way to go for your business, ponder this: Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase. If you are not easily findable via mobile device, you are losing potential sales. So even if consumers are not purchasing from you on their mobile, they still look to their mobile device for researching products, redeeming coupons and assisting in holiday gift purchases. Optimizing your mobile website or having an app is crucial to bringing in those sales.

Competition is to be fierce this year among retailers- spending is predicted to be increasing from last year. If you want to be at least even on the playing field, mobile is where you need to be. Purchasing from the palm of your hand is in- is your company keeping up?