I’m sure we have all noticed the new changes Facebook has thrown our way. They are calling this change timeline, and all users have been automatically switched. But, Business pages have stayed the same. Come March 30th every Business page will be in Timeline format. Don’t be nervous; Timeline is probably one of the best things to happen to social media for your company. There are numerous benefits and features that will have you changing your business’s Facebook to Timeline as soon as you are done reading.
The first thing you see when you open Timeline is a 851 x 315 pixel ‘Cover’ photo. This is a great opportunity to show what your company is all about. Make this picture count; use creative logos, emblems, product photos, event poster, etc. Some Facebook don’ts for a cover photo include mentioning price, sales and telling people to ‘Like’ your page.
Another great new tab is ‘About’. This is comparable to the ‘Info’ tab on classic Facebook. What’s better with the ‘About’ tab is that it is located front and center, the old ‘Info’ tab was hidden on the side. Keep it short and sweet here. Timeline focuses on displaying and organizing the history of your business so there is no need to type out the autobiography in ‘About’. With Timeline you can easily add ‘Milestones’ like when your business first opened to product launches instead of listing those details in your info.
The first things people see on your Facebook are very important, Timeline understands that. You can now ‘Pin’ a post. A pinned post will stay at the top of your page for 7 days or until you unpin it. This is great for special promotions or events that might me coming up. If something is not that important but you would like to highlight it you have the option to ‘Star’ it. By starring a post, picture or event you enlarge it and make it stand out amongst other things on your timeline.
If you add your local business address to Timeline you can finally claim your Facebook Place. People can say they are at your storefront or talk about the cool new product they got from you and tag your business. With classic Facebook, people clicked this ‘Tag’ of your business and it brought them to a blank check-in page. With Timeline, the tag will go to your actual Facebook page (This feature can be disabled if people are not so nice when talking about your business). “Look who’s talking” is a new feature which tells you who is talking about your business. Next to this feature is a tab called “Reach” which tells you how many people the conversation about your business is reaching. These new tabs are located right on your new Admin Panel which keeps everything nice and organized for your business page.
Private messaging is now enabled. Fans can ask about products, special offers, and this will also help keep customer service issues private instead of having them all over your Wall where other customers can see. Although you cannot initiate messages with customers, you can respond to them when they send one first.
The best new feature by far is what they are calling ‘Offers.’ In essence this is an online coupon or promotion amped up and more user friendly. Your business can create an ‘Offer’ for FREE and share it on your Timeline. Fans will be able to see this and then they can ‘Claim’ the offer. After they do this, an email will be sent to them instantly. Some businesses have it set up where the customer just has to show the email in order for them to get the offer. People are able to see what their friends are claiming and will be able to ‘Claim’ those offers as well even though they might not be your fan on Facebook.