Trade shows are a top marketing channel for businesses yet are underutilized. These events offer businesses the opportunity to strengthen personal relationships with consumers -which potentially lead to sales increases. The beauty of a trade show is that you can share your product or service with the audience face-to-face, building new relationships while investigating the competition.
Research shows that about 50% of trade show attendees do make a purchase within 1 year of the event. Why is this?
- Some products are more easily sold with a demonstration. You are able to give face-to-face demonstrations for your products to a large audience.
- You are enabling people to see YOU and your team; you are the people behind the product. You are not crooked and not just out to get their money. You are the people, honest and hard-working, who have created a product or service based on a real need.
- Finally, the greatest thing about trade shows- Give-A-Ways. You can give a sample of your product either to every attendant or a drawing at the end of the show. Either way you are connecting with your potential consumers. Everyone loves free things.
Attending local trade shows and events is a good way for national brands to connect with local consumers. On the other end, local brands can connect with consumers that were not reachable before. Ultimately your business, whether just starting out or an established company, will obtain new referrals, quality leads, deal closures and valuable cross selling opportunities.
Small Business Marketing 